The distinction between services and goods products is not always clear-cuL In general,service products tend to be intangible, are often consumed as they are produced, are difficult to standardize because they require human labor, and may require the customer to participate in the creation of the service product.
Goods products tend to be just the opposite in terms of these criteria. Consequently,marketers of service products usually employ a marketing strategy quite different from that
of goods marketers. For example, a local family physician creates tangibility by orovidingan environment. waiting room. examination rooms, diplomas on the walls, that convincespatients that they are receiving good health care. Conversely, coffee producers create iiltangibility in order to appear different from competitors.
Goods products tend to be just the opposite in terms of these criteria. Consequently,marketers of service products usually employ a marketing strategy quite different from that
of goods marketers. For example, a local family physician creates tangibility by orovidingan environment. waiting room. examination rooms, diplomas on the walls, that convincespatients that they are receiving good health care. Conversely, coffee producers create iiltangibility in order to appear different from competitors.
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