The
meaning of a message is the change which it produces in the image. —
Kenneth Boulding in The Image: Knowledge in Life and Society
Before we get started, lets define leadership. Leadership is a
process by which a person influences others to accomplish an objective and
directs the organization in a way that makes it more cohesive and coherent.
This definition is similar to Northouse's (2007, p3) definition — Leadership is
a process whereby an individual influences a group of individuals to achieve a
common goal.
Leaders carry out this process by applying their leadership knowledge and skills. This is called Process Leadership (Jago, 1982).
However, we know that we have traits that can influence our actions. This is
called Trait Leadership (Jago, 1982), in that it was once
common to believe that leaders were born rather than made.
While leadership is learned, the skills and knowledge processed by
the leader can be influenced by his or hers attributes or traits, such as beliefs, values, ethics, and character. Knowledge and skills contribute directly to the process of
leadership, while the other attributes give the leader certain characteristics
that make him or her unique.
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